BSc in Digital Business and Innovation

Dublin City University
UniHaven Pathway Access

The Foundation in Business, Management and Study Skills is run on campus in Malaysia and provides direct entry to the BSc in Digital Business and Innovation.

Programme Overview

The BSc in Digital Business and Innovation is a new four-year programme designed to prepare graduates with the competences and skills to leverage digitalisation to innovate and transform businesses and succeed in a future world of work permeated by digital technologies. This programme, designed in conjunction with industry, will help future proof you with an innovation mind set and industry-relevant knowledge and skills in emerging technologies including: Cloud computing; Social media; Big data analytics; Mobile technologies; The Internet of Things; Smart contracts and blockchain; and Augmented and virtual reality.

“Innovation is taking two things that exist and putting them together in a new way.“ – Tom Freston (born 1945), Co-founder of MTV

Why do this programme?

In addition to a foundation in business and management, by the end of your four years you’ll have gained:

·         a deep understanding of how key enabling technologies work, as well as their business, economic, and social impacts

·         practical knowledge and experience in applying digital technologies in a range of contexts to achieve business objectives

·         an innovation mind set and insights into how to ideate and create new products, services, and markets that leverage digital technologies

·         the ability to acquire the knowledge and skills needed to support digitalisation and digital transformation initiatives

Unlike more conventional undergraduate programmes, the BSc in Digital Business and Innovation will give you the opportunity to learn about and through technology. It will provide you with regular opportunities to gain experience applying your digital knowledge and skills in projects with real world clients including a full-year immersion experience through INTRA work placement in Year 3. The programme will equip graduates with the two highly in-demand skills of innovation and digital agility to exploit the ever-increasing opportunities in digital businesses.   The programme will prepare you for an exciting and rewarding career in a dynamic and growing field developing smart, connected products, experiences and services.

Career Prospects

The BSc in Digital Business and Innovation will prepare you for key roles in digital business and to succeed in a dynamic, uncertain and global marketplace. We will provide you with the knowledge and skills to leverage emerging digital technologies to develop new products and service, re-imagine existing ones, and transform business processes.