BSc in Marketing Innovation and Technology

Dublin City University
UniHaven Pathway Access

The Foundation in Business, Management and Study Skills is run on campus in Malaysia and provides direct entry to the BSc in Marketing Innovation and Technology.

Programme Overview

This course prepares you with a foundation in marketing and insight into cutting edge science and technology, in answer to the growing demand for expertise in all these areas. As an innovative marketing specialist in the emerging technologies sector you’ll help to design, research and successfully market new products and services.

The Marketing, Innovation and Technology degree will teach you how to bridge the phase between the invention of a technology and its emergence on the market, sometimes called the “innovation gap”. You’ll develop an entrepreneurial outlook, served by knowledge of web design, industrial design and communications, and an understanding of the processes involved in new product development. You’ll be introduced to a range of technologies including ICT, social media, emerging life sciences and biotechnology.

The programme is run by DCU Business School, together with the Faculty of Engineering and Computing and the Faculty of Science and Health.

The first three years of the course provide students with a general introduction to business analysis, the aviation sector, technical aspects of piloting and industry relevant work experience.

Why do this programme?

The BSc in Marketing, Innovation and Technology degree prepares you for a career in the marketing of high technology products and services. You’ll learn to anticipate and respond to consumers needs, and to develop and market new innovations in a way that makes sense in today’s marketplace. 

By the end of your four years you’ll have gained:

  • An in-depth understanding of marketing techniques.
  • A core grounding in science and technology.
  • Knowledge of web design, communications and industrial design.
  • An entrepreneurial outlook.
  • An understanding of the processes involved in new product development.

You’ll learn through lectures, case studies, research projects, and from the vast knowledge of visiting practitioners. 

You’ll also do a one-year INTRA work placement in Year Three, which will give you the unique opportunity to experience the relevance of your study in the real business world. 

DCU Business School, accredited by AACSB, has a strong international reputation for the quality of its programmes and graduates

Strong focus on creativity, innovation and high-tech entrepreneurship
Cross-discipline modules designed to meet industry demand for high-tech marketers
Year-long INTRA work placement
International summer school opportunity
CEO-led seminars enable you to learn from senior industry professionals
Learn through lectures, case studies, research projects and from visiting practitioners

Career Prospects

Upon completion of the degree, you’ll find opportunities in industries like technology, healthcare, pharmaceuticals, biotechnology, software/IT and telecommunications.

Your cross-disciplinary skills will earn you membership to the Irish Computer Society. You’ll also be eligible to take the entrance exam to the Marketing Institute of Ireland.

• Agency Strategist
• Brand Account Manager
• Brand Ambassador
• Digital Account Executive
• Direct Marketing Executive
• Sales Manager
• Technology Consultant